Monday, January 15, 2007

About Maslow's Hierarchy of Needs Theory

Within every human being exists a hierarchy of five types of needs:
  • Psychological needs
  • Safety needs
  • Social needs
  • Esteem needs
  • Self-actualization needs
As each level of need is substantially satisfied, the next need becomes dominant

Although no need is ever fully gratified, a substantially satisfied need no longer motivates

If you want to motivate, someone, according Maslow, you need to understand where that person is in the hierarchy and focus on satisfying needs at or above that level

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